Essays about: "Strategic Alliance"

Showing result 1 - 5 of 65 essays containing the words Strategic Alliance.

  1. 1. Licensing in Pharma - Value Creation and Appropriation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Axel Hasenkamp; Carl Becht; [2020]
    Keywords : Pharma; Strategic Alliances; Licensing; Value Creation; Value Appropriation; Business and Economics;

    Abstract : We unify literature on licensing in the pharmaceutical industry and empirically verify pre-established and identify new determinants of value creation and appropriation based on a contemporary data set of licensing deals made between 2015 and 2020. We observe positive returns for licensor and licensee. READ MORE

  2. 2. Structural Challenges of Strategic Alliances throughout the Value Chain : A Case Study of the Lead Engineering Concept at the TRATON Group

    University essay from Uppsala universitet/Industriell teknik

    Author : Leopold Meindl; [2020]
    Keywords : Inter-organizational collaboration; Strategic alliances; Relational view; Commercial vehicle industry;

    Abstract : During the last two decades, strategic alliances have gained importance across many industries. This also applies the alliance of MAN and Scania as part of the TRATON Group operating in the commercial vehicle industry. READ MORE

  3. 3. The quest to cut through the noise: Exploring the rationale of Artist - Record Label Collaboration in a transformed industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Bössa; Linda Lehto; [2020]
    Keywords : Creative Industry Organizations; Strategic alliances; Complementary assets; Governance mechanisms; Music industry;

    Abstract : Since its inception, the music industry has been characterized by collaboration between artists and record labels, i.e. strategic alliances. With the emergence of digitalization, the conditions for this collaboration have changed, the option to produce and publish music independently inducing an explosion of independent artists. READ MORE

  4. 4. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  5. 5. Strategic Alliance Formation in a Dynamic Environment : A Business Ecosystem perspective applied to Strategic Alliances in the Online Media Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Alexander Fahnehjelm; Thomander Isabel; [2020]
    Keywords : Strategic Alliances; Business Ecosystem; Online Media Industry; Partner Selection Framework; Dynamic Alliance Forms; Strategiska allianser; Affärsekosystem; Digitala medieindutrin; Ramverk alliandpartner; Dynamiska alliansformer;

    Abstract : The online media industry has undergone changes during the last decades. Driven by technology advancements, there has been an increasing number of actors that can enhance the value of service in the media industry. READ MORE