Essays about: "Strategic Emphasis"

Showing result 1 - 5 of 86 essays containing the words Strategic Emphasis.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Empowering resettled middle Eastern refugees: Exploring information and communication technology for social inclusion, agency and well-being.

   University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

   Author : Elham Salesi; [2023-10-31]
   Keywords : information and communication technology; social inclusion; refugees; capability approach; well-being; agency;

   Abstract : Aim: This study aims to investigate the role of information and communication technologies (ICTs) in facilitating the social inclusion of resettled Middle Eastern refugees in Sweden. Through a capability approach lens, the research delves into the ways in which refugees utilize ICTs to enhance their agency, self-reliance, and overall well-being within their new societal context. READ MORE

4. 3. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

5. 4. Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park

   University essay from Jönköping University/HLK, Globala studier

   Author : Evgeniia Popova; [2023]
   Keywords : Science Parks; Sustainable Entrepreneurship; Sustainable business development; Start-ups; Early-stage entrepreneurs; Sustainability.;

   Abstract : This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. READ MORE

6. 5. Positioning for Success: How Tech Entrepreneurs in Kenya Strategically Frame Startups to Secure Venture Capital from Developed Economies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ahmed Fayed; Jason Sylvester D`Souza; [2023]
   Keywords : Developing economies; Entrepreneurs; Framing; Kenya; Startups; Tech; Venture Capital VC .;

   Abstract : This paper investigates the strategic framing approaches implemented by tech entrepreneurs in developing economies to attract financing from venture capital (VC) firms in developed economies. The study addresses the limited research in the field of entrepreneurship, specifically focusing on entrepreneurs’ subjective perspectives on strategically framing their startups to secure VC investment from developed economies. READ MORE