Essays about: "Strategic brand management."

Showing result 21 - 25 of 98 essays containing the words Strategic brand management..

  1. 21. Branding within the alcohol industry : A study on the Swedish & global market

    University essay from Jönköping University

    Author : Carl Jörnmarker; Erik Nilsson; [2020]
    Keywords : Branding; Strategy; Market; Alcohol; Management;

    Abstract : Background A brand is the image of the company, a brief explanation of the society's view on alcohol being a normalized activity and accepted by society. There are a lot of risks with branding, therefore the importance of strategic branding and brand management is becoming more crucial all the time. READ MORE

  3. 22. Self transportation of goods for consumers from a retail store: A Pilot study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Shebin Thomas; [2020]
    Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

  4. 23. Talent attraction in Swedish Gaming Industry : An exploratory study.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
    Keywords : gaming; start-ups; talent attraction; innovation; employer brand;

    Abstract : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. READ MORE

  5. 24. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  6. 25. Exploring brand identity practice in video game start-ups : Industrial Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Harding; [2019]
    Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE