Essays about: "Strategic communication management"

Showing result 1 - 5 of 219 essays containing the words Strategic communication management.

  1. 1. Crossing the digitalisation chasm: Overcoming barriers to industrial digitalisation

    University essay from Lunds universitet/Innovationsteknik

    Author : Anton Öreberg; Anton Nyberg; [2023]
    Keywords : digitalisation; digitalization; digital transformation; industry 4.0; manufacturing industry; challenges; barriers; digitalisering; industri 4.0; tillverkningsindustri; utmaningar; barriärer; Technology and Engineering;

    Abstract : Digitalisation is a global megatrend revolutionising every aspect of society and especially impacting businesses. Consequently, the term Industry 4.0 has emerged in the manufacturing industry. READ MORE

  3. 2. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  4. 3. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Juliane Wloch; [2023]
    Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

  5. 4. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Neeraj Verma; [2023]
    Keywords : AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Abstract : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. READ MORE

  6. 5. Aligning Business Intelligence initiatives with business strategies : Identifying alignment challenges and mitigators in SMEs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anton Börjesson; [2023]
    Keywords : Business intelligence; SMEs; IT and business alignment; IT alignment challenges; Business Intelligence; SMF; IT och affärsanpassning; Utmaningar med IT-anpassning;

    Abstract : Purpose: The purpose of this study is to enrich the literature, by increasing the understanding of how business intelligence (BI) initiatives can be aligned with the business strategy in small and medium enterprises (SMEs). Thus, prior research is insufficient in terms of BI and IT alignment research in SMEs. READ MORE