Essays about: "Strategic green marketing"

Showing result 1 - 5 of 8 essays containing the words Strategic green marketing.

  1. 1. Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anna Hammarsten; Emma Ohlsson; [2019]
    Keywords : Green marketing; Strategic green marketing; Greenwashing; Green marketing mix; Sustainability;

    Abstract : This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. READ MORE

  2. 2. Social Media and Green Marketing Strategies: An exploratory study of selected leading companies

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Paulina Aguilera; [2013]
    Keywords : social media strategies; green marketing; sustainability; corporate sustaianability; strategic corporate social responsibility; sustainable consumption; Earth and Environmental Sciences;

    Abstract : Social media has become the most popular communication channel. Large amounts of information flows are being exchanged between users. The information shared on social media is seen as more reliable than the information found on traditional media. Companies have already incorporated social media as one of their communication channels. READ MORE

  3. 3. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Noamesi Adinyra; Elliot Gligui; [2011]
    Keywords : STRATEGIC MARKETING; BUSINESS INTELLIGENCE; SOCIAL RESPONSIBLE MARKETING; SUCCESS FACTORS LEADING TO MARKET PENETRATION;

    Abstract : Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. READ MORE

  4. 4. Build it green : To create entry barriers with green marketing

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Emma Johansson; [2011]
    Keywords : Entry barriers; environmental commitment; green entry barriers; green marketing; strategic barriers to entry; structural barriers to entry; sustainability;

    Abstract : Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. READ MORE

  5. 5. Strategy for the Reverse Supply Chain : Applicability of the Lean and the Agile Concepts

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Laura Daugnoraite; Kestutis Slaitas; [2010]
    Keywords : Reverse supply chain; Strategy; Lean; Agile; Leagile; Reverse supply chain processes;

    Abstract : The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. READ MORE