Essays about: "Strategic orientation"

Showing result 16 - 20 of 104 essays containing the words Strategic orientation.

  1. 16. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

    University essay from SLU/Dept. of Economics

    Author : Oscar Klofsten; [2021]
    Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

    Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

  3. 17. The Global-Local Dynamics within the Localisation of the Sustainable Development Goals: A comparative study among localities within Sweden and the Netherlands to reflect on Global Responsibility

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Cressida de Witte; [2020-10-07]
    Keywords : Glocalisation; Globalisation; Sustainable Development Goals; Localisation; Global Responsibility;

    Abstract : Glocalisation as a concept was developed to portray the reciprocal relationship between the global and the local. The global and the local have found themselves being interdependent and connected. The concept of globalisation lacked these dynamics. READ MORE

  4. 18. Managing Strategic Entrepreneurship in SMEs : Top Managers Engaging in Advantage-Seeking and Opportunity-Seeking

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jacqueline Scharunge; Anna-Catherina Franziska Puth; [2020]
    Keywords : Strategic Entrepreneurship; Top Manager; SME; Performance-seeking; Opportunity-seeking; Entrepreneurial Orientation;

    Abstract : Background: Small and medium-sized companies (SMEs) are major contributors to wealth,economy as well as society. In today’s uncertain times, the challenge for SMEs’ top managerslies in choosing the right strategic approach to generate a competitive advantage and wealth. READ MORE

  5. 19. Preserving Values: When the Family is the Future. A qualitative study of pro-sustainable behavior in Swedish Family Businesses.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marcus Rajkowski; Marcus Falck; [2020]
    Keywords : Family Business; Values; Organizational Culture; Long-Term Orientation; Sustainability;

    Abstract : This thesis aims to explore how family values influence the sustainability practices of family businesses in a long-term perspective, using Schein's Model of Organizational Culture. A multiple-case study of three long-standing, fully family-controlled firms was constructed to examine the purpose of the study. READ MORE

  6. 20. Implementation framework to realize the Smart Factory : Development of a practical framework to leverage the organizational implementation of the Smart Factory

    University essay from Jönköping University/JTH, Produktionsutveckling

    Author : Andreas Gwinner; [2020]
    Keywords : Smart Factory; Industry 4.0; Implementation; Maturity Model; Framework; Case Study;

    Abstract : Global megatrends and the resulting challenges for manufacturing companies, have brought up the concept of Industry 4.0 (I4.0) and its heart the Smart Factory (SF). Through I4. READ MORE