Essays about: "Strategic repositioning"

Found 4 essays containing the words Strategic repositioning.

  1. 1. Success Drivers for Vertical Brand Extensions in the Luxury Sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sebastian Huber; Sarah-Jane Schlegel; [2013]
    Keywords : vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

    Abstract : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. READ MORE

  3. 2. Strategic repositioning in global manufacturing companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Philip Werner; Georgi Georgiev; [2013]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 3. Strategic repositioning in the construction industry – An examination of main challenges

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim-Ole Mundt; [2013]
    Keywords : Strategic repositioning; strategic renewal; Challenges of change processes; Strategic Entrepreneurship; Corporate Venturing; Construction Industry; Spin out; Business and Economics;

    Abstract : This thesis aims stress out the key challenge organisation might face, if the changes in the environment reveal the need for a strategic repositioning. In particular this thesis examines the perceived organizational challenges that might occur, if an organizations tries to reposition itself by spinning out a new venture that aims to create a new combi-nation of products and markets. READ MORE

  5. 4. Strategic Brand Repositioning:Accessing Upscale Markets : A comparative study of  Hästens Sängar and Arbesko AB

    University essay from IHH, Företagsekonomi

    Author : Saidas Rafijevas; Alina Todiras; [2010]
    Keywords : positioning; repositioning; brand identity; touchpoints;

    Abstract : .... READ MORE