Essays about: "Strategy IKEA china culture"
Showing result 1 - 5 of 6 essays containing the words Strategy IKEA china culture.
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1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE
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2. One tree in a forest will never survive when the wind comes : Leading across cultures and its impact
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Research questions: What are the biggest differences between the Swedish culture and the Chinese culture? How does leadership from one culture affect followers in a different culture? What strategies and tools does the management apply in order to manage cultural differences? Purpose: The purpose of this thesis is to understand the biggest differences between Swedish and Chinese culture. Furthermore, the purpose is to understand if and how cultural differences affect the employees within a foreign company. READ MORE
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3. Managing cultural differences in MNE: a case study on IKEA in China and their staffs
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. READ MORE
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4. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing
University essay from Centrum för tjänsteforskningAbstract : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market. This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. READ MORE
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5. The competitive advantage of IKEA and IKEA in China
University essay from Ämnesavdelningen för industriell ekonomiAbstract : Abstract Title: The competitive advantage of IKEA and IKEA in China Author: Zhi Li Supervisor: Lars Steiner Purpose: The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE
