Essays about: "Structural Equation Modelling"

Showing result 16 - 20 of 56 essays containing the words Structural Equation Modelling.

  1. 16. The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ferenius; Victoria Kotras; [2021]
    Keywords : Authenticity of Brand Activism; Brand Activism; Authenticity; Perception of Authenticity; Antecedents of Authenticity; Judgement of Truth; Marketing Scepticism; Socio-political Issues; Business and Economics;

    Abstract : Purpose: The study aimed to investigate which antecedents affect consumers’ perception of the authenticity of brand activism. Methodology: The study followed a deductive approach. READ MORE

  3. 17. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anika Albrecht; Svenja Lena Mauch; [2021]
    Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE

  4. 18. Mobile Payment Adoption During The Covid-19 Pandemic: A Quantitative Study In Germany

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Niklas Herget; Philip Steinmüller Krey; [2021]
    Keywords : Mobile Payment Adoption; Germany; COVID-19; UTAUT; TAM; DOI; Intention to Use; Technology Adoption; Contactless Payments; M-Commerce; Mobile Point-of-Sale; ApplePay; Digital Wallet;

    Abstract : Background: Emerging in December 2019, the COVID-19 pandemic profoundly changed consumer behaviour leading to social distancing and mitigating physical contact. Statistics show an increased use of contactless and mobile payment usage and adoption during the pandemic. READ MORE

  5. 19. Ride On: Pandemic in the Backseat - A quantitative study exploring and explaining consumer behavior and intention in on-demand ridesourcing during the Covid-19 pandemic in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pascal Fischer; Gustav Broström; [2021]
    Keywords : On-demand Ridesourcing; Consumer Behavior; Consumer Intention; Covid-19 Pandemic; Partial Least Squares Structural Equation Modelling;

    Abstract : On-demand ridesourcing (ODRS) has become a globally accepted form of transportation among individuals. Anchored in the Sharing Economy and grown with the help of technological advancements and mobile applications offered by companies such as Uber or Bolt, previous research has brought forward a few factors that drive consumer intention to participate in ODRS (e. READ MORE

  6. 20. A Nonlinear Reservoir Model to Simulate Blue-Green Stormwater Systems – An Application to Augustenborg Catchment in Malmö, Sweden

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Emmanuel Ekwu; [2021]
    Keywords : Blue-green stormwater control; Nonlinear reservoir routing model; Stormwater; Modelling; Calibration; Water engineering; Technology and Engineering;

    Abstract : The increasingly rapid urbanization has led to vast impervious surface areas in the urban environment. This situation of impervious surfaces has increased the surface temperature and interrupted the natural water circle, which has negatively impacted the urban environment. READ MORE