Essays about: "Sub-national Market Analysis"

Found 1 essay containing the words Sub-national Market Analysis.

  1. 1. Reconfiguring the Silk Route - A new paradigm for market entry analysis in emerging markets?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Paulsson; Max Friberg; [2014]
    Keywords : Foreign Direct Investment; Emerging Markets; Sub-national Market Analysis; CAGE Framework;

    Abstract : Emerging markets have in recent times been acknowledged as an important source of future economic growth. However, in their locational decision making applied to investments in these markets, foreign companies are often faced with difficulties. READ MORE