Essays about: "Subliminal Messages"

Found 2 essays containing the words Subliminal Messages.

1. 1. Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Pooriphong Nilcham; [2013]
   Keywords : Subliminal Messages; Subliminal advertising; Product placement; Consumer attitude; Perception; Consumer behavior; Purchasing decision;

   Abstract : This thesis is a study about subliminal messages and consumer attitudes towards the use of product placement as subliminal advertising and their behaviors afterwards. The effects of subliminal advertising have been ambiguous and controversial for a long time. READ MORE

3. 2. Auditory Subliminal Stimuli

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Malihe Ilkhani; [2008]
   Keywords : Social Sciences;

   Abstract : The aim was to study whether stimuli that cannot be detected consciously might nevertheless influence subject’s higher cognitive functions, and whether such an effect differs in individuals with different levels of state-trait anxiety, social desirability and “Repressor”. Participants (N = 56) listened to a classical piece of music in which subliminal messages were embedded. READ MORE