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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. Transitioning towards the subscription economy - A case study into tech-focused subscription-based business models

    University essay from Göteborgs universitet/Graduate School

    Author : Christoffer Lindström; [2022-08-18]
    Keywords : Business model; Business model Innovation; Subscription Economy; Subscription Business Models; Subscription-based Business models; The Subscription Economy;

    Abstract : More and more firms are moving towards the subscription economy. Incentivized by a promise of lucrative growth and a fear of being left behind, it is estimated that by 2023 75% of organizations will in some way work with subscriptions. READ MORE

  3. 2. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Oscar Milebratt; Oscar Holmbergh; [2021]
    Keywords : Software-as-a-Service; Subscription-based enterprises; Earnings per share; Research and development; Customer Acquisition Cost;

    Abstract : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). READ MORE

  4. 3. CHALLENGES TO OVERCOME IN THE SERVICE JOURNEY

    University essay from Göteborgs universitet/Graduate School

    Author : Madeleine Ngo; Katie Thielemann; [2020-07-23]
    Keywords : Business Model Innovation; Subscription-Based Revenue; Data-Driven Business Model; Servitization;

    Abstract : Background: During the last few years, the manufacturing industry has experienced a multitude of disruptions. One major strategic shift that is occurring across industries today is the implementation of services or “servitization”. READ MORE

  5. 4. Developing a framework for opportunity assessment of when to utilize machine learning to create data-driven products

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : ANNA OLSSON; [2018]
    Keywords : Machine!learning; !ROI; !opportunity!assessment; !optimization; ! personalization; Maskininlärning; !ROI!; !möjlighetsbedömning; !optimering; !personalisering;

    Abstract : In!recent years, machine!learning has developed to the!extent that it can be utilized and implemented to create business value in organizations  by  either reducing costs or increasing  innovation and growth opportunities. Machine learning can unlock possibilities to create a better! product and experience, and thereby aid in gaining a stronger position in the industry. READ MORE

  6. 5. Creating Competitive Advantage by Rethinking B2B Software Pricing

    University essay from KTH/Industriell marknadsföring

    Author : Carl Adelstrand; Emil Brostedt; [2016]
    Keywords : Pricing Models; Pricing; Software; Key Account Management; Perpetual license; Subscription; SaaS; CAM; GD T; SPC; Metrology;

    Abstract : The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a pricing model. READ MORE