Essays about: "Subscription-based e-commerce"

Found 2 essays containing the words Subscription-based e-commerce.

  1. 1. No time to prepare? : A qualitative study of young adults in Sweden and their requested experiences with meal-kit subscription services.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daniel Kristersson; Sarah Moberg; [2021]
    Keywords : Young adults; Subscription-based e-commerce; Decision-making process; Meal-kit subscription-services; Customer experience; The four realms of an experience;

    Abstract : This thesis establishes that the knowledge is limited in customer experience and meal-kit subscriptions written from a business perspective. The current coronavirus pandemic has contributed to a rapid surge for an industry already expected to take more significant portions of the global food market. READ MORE

  2. 2. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
    Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

    Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE