Essays about: "Subscription-based e-commerce"
Found 2 essays containing the words Subscription-based e-commerce.
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1. No time to prepare? : A qualitative study of young adults in Sweden and their requested experiences with meal-kit subscription services.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis establishes that the knowledge is limited in customer experience and meal-kit subscriptions written from a business perspective. The current coronavirus pandemic has contributed to a rapid surge for an industry already expected to take more significant portions of the global food market. READ MORE
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2. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE