Essays about: "Sumera Magsi"
Found 1 essay containing the words Sumera Magsi.
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1. Digital business strategy : The driver for change in internal and external business environment
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. READ MORE