Essays about: "Sundquist Fanny"

Found 1 essay containing the words Sundquist Fanny.

  1. 1. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bengtsson Alex; Sundquist Fanny; [2019]
    Keywords : Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

    Abstract : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. READ MORE