Essays about: "Sunisa Hemphoom"

Found 2 essays containing the words Sunisa Hemphoom.

  1. 1. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sunisa Hemphoom; Karina Konrádi; [2020]
    Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

    Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

  3. 2. Family Firms and Clean Technologies : A qualitative study exploring how a firm’s ownership status influences implementation of clean technologies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Bilal Ahmad; Sunisa Hemphoom; [2018]
    Keywords : Clean technology; Family-controlled business; non-family-controlled business; Long-term orientation;

    Abstract : Abstract Background: Sustainability practices have become a crucial factor for firms since there are external and internal pressures that expect firms to act environmentally friendly. Especially within organizations that are owned by family, being sustainable enables them to pass their firm in a good condition to the next generation. READ MORE