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1. 1. Integration between Customer Relationship Management and Business Intelligence

   University essay from Lunds universitet/Institutionen för informatik

   Author : Supriya Rajendra Shinde; Sunjita Sunjita; [2018]
   Keywords : Customer Relationship Management; Business Intelligence; Integration; Data Quality; Customer-centricity; Cross-functional integration; Enterprise-wide strategy; Technologically-driven; Science General;

   Abstract : The main purpose of any Customer Relationship Management(CRM) system of any customer-focused organization is to build new and retain old relationships with its customers.Such CRM systems provide customer data so that its users or top management can make correct decisions in order to improve organization’s performance. READ MORE