Essays about: "Susanna Länström"

Found 1 essay containing the words Susanna Länström.

  1. 1. Discourses after Dieselgate - Consumers’ perspective on brand disasters

    University essay from Göteborgs universitet/Graduate School

    Author : Susanna Länström; [2017-06-30]
    Keywords : Discourse analysis; discourse; brand disaster; scandal; brand crisis; greenwashing; Dieselgate;

    Abstract : Brands are one of the most valuable assets to a company, which makes brand disasters a highly relevant topic to companies. In order to gain deeper understanding on the matter of brand disasters, this study is taking on a perspective that is new for the phenomenon: discourse analysis on the consumer perspective of a brand disaster. READ MORE