Essays about: "Susanne Bergström"
Found 1 essay containing the words Susanne Bergström.
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1. The Power of Power - An observational study on how power affects the service encounter
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Abstract - Researchers in most areas agree upon the fact that power influences in all interpersonal relations; when two parties interact, some sort of balance of power will always be formed, which in turn will affect the parties' emotions. From a consumer marketing perspective, this may be applied to the service encounter, causing emotions affecting the store's overall result. READ MORE
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