Essays about: "Susanne Bergström"

Found 1 essay containing the words Susanne Bergström.

  1. 1. The Power of Power - An observational study on how power affects the service encounter

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Susanne Bergström; Louise Kores; [2011]
    Keywords : Power; Service Encounter; Dominance; Perceived Control; Customer Emotions;

    Abstract : Abstract - Researchers in most areas agree upon the fact that power influences in all interpersonal relations; when two parties interact, some sort of balance of power will always be formed, which in turn will affect the parties' emotions. From a consumer marketing perspective, this may be applied to the service encounter, causing emotions affecting the store's overall result. READ MORE