Essays about: "Susanne Emond"

Found 1 essay containing the words Susanne Emond.

  1. 1. Trust and Word of Mouse : Your secret weapons towards customer loyalty on the web

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SUSANNE EMOND; HANNA SELLING; [2013]
    Keywords : Online Shopping; Internet; Social Media; Customer loyalty;

    Abstract : With the explosion of social media platforms in the interactive digital media realm and companies increased comprehension of the importance of having loyal customers, the question of social media usage in developing customer loyalty has become more and more prominent. Since social media allows firms to engage directly with the end‐consumer at a relatively low cost and with a higher level of efficiency, it is particularly important for small online branded retailers with limited marketing and PR budgets. READ MORE