Essays about: "Susanne Gruber"

Found 1 essay containing the words Susanne Gruber.

  1. 1. Responsibility versus commerciality : Paradoxical message construction in the case of avalanche airbag producers

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Susanne Gruber; [2017]
    Keywords : discursive challenges; paradox; risk communication; semiotic analysis;

    Abstract : Economic sustainable performance always includes opposing aims, thus today many businesses are facing a social versus financial dilemma. In this study, the case of avalanche airbag producers is adapted. Their communicative challenge is to act commercially viable and to be socially responsible at the same time. READ MORE