Essays about: "Sustainability Communication"

Showing result 1 - 5 of 255 essays containing the words Sustainability Communication.

  1. 1. Consumers' Perception of Responsible Consumption in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Albertsson; [2018]
    Keywords : environmental sustainability; perception; Corporate Social Responsibility; responsible consumption;

    Abstract : This thesis empirically examines consumers' perception of environmentally friendly products in Sweden. The study is based on survey responses from private consumers from the retail industry (supermarkets) and the electricity industry (electricity companies selling to private consumers). READ MORE

  2. 2. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  3. 3. Internal Corporate Communication : Aligning Employees for Strategic Sustainable Development

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling; Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling; Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Lotte Tange; Annika Löwgren; Ted Jan Post; [2018]
    Keywords : Internal Corporate Communication; Employee Engagement; Sustainability Communication; Strategic Sustainable Development;

    Abstract : Making a societal transition towards sustainability is a global concern of ever increasing urgency. Succeeding in this mission requires all societal sectors to be on board and contribute. This thesis focuses on the transformation of the corporate sector, namely how Internal Corporate Communication (ICC), i.e. READ MORE

  4. 4. Exploring conditions for corporate sustainability strategy implementation : a case study of Essity’s feminine care

    University essay from SLU/Dept. of Economics

    Author : Emma Arvidsson; Lina Edvardsson; [2018]
    Keywords : sustainability; corporate sustainability; corporate sustainability strategy; implementation; wicked problem; feminine care;

    Abstract : According to the United Nations (UN), the world is facing a constantly growing population and the average standard of living is predicted to improve all over the world. When people experience an increased income and living standard, they prioritise hygiene and health after the need for food and housing have been satisfied. READ MORE

  5. 5. The Millennial Mind : A qualitative study on how to communicate sustainability to reduce consumption

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sandra Berntsson; Stefanie Forsgren; [2018]
    Keywords : reduced consumption; sustainability marketing; sustainable fashion; values of millennials;

    Abstract : Background: The discourse of sustainable development has over the recent years become increasingly vital, due to the fashion industry´s over lyexcessive use of natural resources and contribution to hyperconsumption. Hyper-consumption is part of the consequences of marketing, and consumers regard marketing of sustainability to be unreliable. READ MORE