Essays about: "Sustainability Marketing Strategy SMS"

Found 1 essay containing the words Sustainability Marketing Strategy SMS.

  1. 1. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elisa Perrin; Juliette Ferrer; [2021]
    Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

    Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE