Essays about: "Sustainability marketing mix"

Showing result 11 - 14 of 14 essays containing the words Sustainability marketing mix.

1. 11. From "win-win" to "lose-lose" : how neoliberalism undermines the sustainable city - a case study of Hamburg

   University essay from Lunds universitet/LUCSUS

   Author : Eva Wiesemann; [2014]
   Keywords : environmental gentrification; sustainability science; sustainable cities; critical urban theory; social mix; Social Sciences;

   Abstract : Throughout the last years, more and more cities around the world have integrated sustainability into their development goals to deal with today’s multiple environmental and social challenges. Simultaneously, an exploding strand of research stresses the potential of cities in a transition towards sustainability. READ MORE

3. 12. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Imran Bashir; Muhammad Sabir Shah; [2011]
   Keywords : sustainability; Corporate Social Responsibilty; CSR; ethical business; Cooperative group;

   Abstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE

4. 13. Indirect Management Consulting : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Fredrik Skålén; [2007]
   Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

   Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE

5. 14. Marketing Sustainable Products in the Retail Sector: The Potential Integration of Sustainability Marketing

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Wendy Wallace; [2006]
   Keywords : sustainable products; sustainable consumption; environmental marketing; retail; sustainability marketing; marketing; sustainable retail; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

   Abstract : This thesis investigates the ability of retailers to communicate sustainable products through sustainability marketing. Sustainable products are defined as products that "make a contribution to the solution of socio-ecological problems" (Belz, 2005). READ MORE