Essays about: "Sustainable Competitive Advantage"

Showing result 1 - 5 of 204 essays containing the words Sustainable Competitive Advantage.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  2. 2. Let Them Know You’re Green: How to Become Competitive by Being Sustainable - a single embedded case study on the chemical industry

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Emanuelsson; Hanna Idmark; [2021-06-28]
    Keywords : Chemical Industry; Communication; Competitive Advantage; Green Supply Chain Management; Supply Chain; Sustainability; System Thinking;

    Abstract : During the last decades, all industries have experienced increased pressure from their stakeholders towards acting more sustainable, and much research has been done to understand what can be gained from listening to those stakeholders. Yet, the chemical industry is underrepresented in business research in terms of possible advantages from sustainability positioning. READ MORE

  3. 3. Greening the Supply Chain in a modified EMS increases Customer's Satisfaction: : (Considering Life Cycle Perspective Combined with Design and Development in ISO 14001)

    University essay from Högskolan i Halmstad

    Author : Amani Abdalla Bakheit; [2021]
    Keywords : Environmental System- Green Supply Chain- Management-ISO 14001-Design and Development -Life Cycle Perspective- Key Performance Indicator- Management-Customer s Satisfaction;

    Abstract :  The green supply chain concept occurs to mitigate environmental degradations and controlair, water and waste pollution through the adoption of green practices in manufacturing andbusiness operations. The essential ideology behind green concept is to enhance environmental sustainability. READ MORE

  4. 4. Business Developers in the 21st [Sustainable] Century : A comparative case study of how and why Swedish business developers implement sustainability in their cooperation with start-ups

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johannes Bäck; Frida Ullberg; [2021]
    Keywords : Business developers; Start-ups; Sustainability; Incubators; Financiers; Advisors;

    Abstract : This paper investigates the relationship between business developers and start-ups in the field of sustainability. More specifically, the study analyzes how and why Swedish business developers, in terms of incubators, financiers, and advisors, implement sustainability in their cooperation with start-ups. READ MORE

  5. 5. The Founder’s Approach: How Start-ups Attract Attention and Earn Trust in the Food Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Unrau; Lucas Dimter; [2021]
    Keywords : Entrepreneurial Marketing; Start-ups; Founder; Food Industry; Business and Economics;

    Abstract : Purpose: This study aims to investigate how start-ups use entrepreneurial marketing to attract as well as retain customers and compete against large companies in the food industry under the assumption that large corporations are adapting entrepreneurial marketing approaches. Methodology: The inductive qualitative study is based on eight semi-structured interviews with active founders which provided us with detailed impressions of their marketing practices used. READ MORE