Essays about: "Sustainable conscious fashion SCF"

Found 1 essay containing the words Sustainable conscious fashion SCF.

  1. 1. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Brantemo; Hanna Carlstedt; Hanna Wilhelmsson; [2020]
    Keywords : Generation Z; Consumer Behavior; Motivations; Sustainability; Consumption; Cognitive dissonance; Motivational conflict; Eco-anxiety; Slow fashion; Fast fashion; Sustainable conscious fashion SCF ;

    Abstract : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. READ MORE