Essays about: "Suzanne Meinders"
Found 1 essay containing the words Suzanne Meinders.
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1. CONSUMERS IN LOVE : A model to consumers heart
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. READ MORE
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