Essays about: "Svedström Alexandra"

Found 1 essay containing the words Svedström Alexandra.

  1. 1. The ZAZI campaign´s Facebook page : A field study of the use of Facebook in the ZAZI campaign in South Africa

    University essay from Högskolan i Gävle/Akademin för utbildning och ekonomi

    Author : Svedström Alexandra; [2014]
    Keywords : Health campaign; Facebook; Internet; social media; South Africa; focus groups; ZAZI campaign; uses and gratification; self-­efficacy; HIV;

    Abstract : Titel: The ZAZI campaign’s Facebook page- A field study of the use of Facebook in the ZAZI campaign Level: Bachelor thesis, C-level Area: Media and Communication Studies Author: Alexandra Svedström, V14MKand Supervisor: Associate professor Eva Åsén Ekstrand, Department of Media and Communication Studies Date: The field study will be conducted during March - May in 2014 Purpose: The purpose of this study is to examine the motives and attitudes of a group of South African women and men (aged between 20 to 30 years) have towards responding to the questions set on the ZAZI campaign’s Facebook page that may involve private and sensitive information. It also seeks to examine whether the questions that ZAZI campaign sets are consistent with the informant’s attitudes and motives. READ MORE