Essays about: "Sven Rosemeier"

Found 1 essay containing the words Sven Rosemeier.

  1. 1. Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities

    University essay from Akademin för textil, teknik och ekonomi

    Author : Sven Rosemeier; [2015]
    Keywords : Sustainability; Marketing; Communication; Appeals; Fashion; Clothing; Price; Efforts; Efficiency;

    Abstract : Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably. Method: The study implemented a qualititave research nature. READ MORE