Essays about: "Svenja Lena Mauch"
Found 1 essay containing the words Svenja Lena Mauch.
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1. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE
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