Essays about: "Swecare"

Found 1 essay containing the word Swecare.

  1. 1. Establishing and Developing B2B Partnerships in Healthcare Services Industry: A case study of a Swedish healthcare provider

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yulun Zhang; Elzbieta Kiziukiewicz; [2017]
    Keywords : relationship marketing; healthcare services; healthcare marketing; Sweden; Skåne Care; Swecare; University Hospital in Lund and Malmö; network theory; commitment-trust theory; qualitative methods; Business and Economics;

    Abstract : This study’s purpose is to find out in what ways do healthcare providers in Sweden establish their B2B partnerships. This study seeks understanding of the practical deployment of relationship marketing as a process. To fulfill this purpose, in this study two theories are used – network theory and commitment-trust theory. READ MORE