Essays about: "Swedish Apparel Company"

Showing result 1 - 5 of 14 essays containing the words Swedish Apparel Company.

  1. 1. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  3. 2. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

  4. 3. Designing for the Circular Consumer : A design tool for clothing companies to engage consumers in the circular textiles economy

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Erika Thunstedt; Ina Obernosterer; [2021]
    Keywords : Circular economy; circular design; design research; research through design; interactive research; design thinking; circular behaviour; design for sustainable behaviour; design for circular behaviour; design for circular consumption; design for circular consumers; innovation; design;

    Abstract : The current prevailing take-make-waste economy has caused the global climate crisis, operating outside the Planetary Boundaries of our planet (Rockström et al., 2009), disrupting nature's balance and affecting all life on earth (WWF and Global Footprint Network, 2019). READ MORE

  5. 4. Tomorrow We Will Do More - An explorative study of how companies in a competitive industry cope with the increased demand for business sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Jeppsson; Rebecca Gustavsson; [2020]
    Keywords : business sustainability; moral decoupling; visionary procrastination; social identity; fashion industry;

    Abstract : Climate change is a worldwide problem, disrupting economies and affecting lives, communities and countries. As consumers today demand products and services produced in a more sustainable and ethical way, companies need to adapt. In Sweden, four out of five consumers find it important that companies work actively for a more sustainable business. READ MORE

  6. 5. The apparel industry’s environmental impact, mitigation and adaptation to climate change : A case study of three Swedish companies​

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Vironica Svensson; [2020]
    Keywords : ;

    Abstract : Each year a large number of garments are produced. The annual global clothing production today accedes 100 billion garments. By 2030, the world population will be more than 8.5 billion people and global clothing production will rise by 63%. READ MORE