Essays about: "Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality"

Found 1 essay containing the words Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality.

  1. 1. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Anton Freij; [2022]
    Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

    Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE