Essays about: "Swedish Football"

Showing result 1 - 5 of 109 essays containing the words Swedish Football.

  1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lundquist; Yusra Ali; [2024]
    Keywords : Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

    Abstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE

  3. 2. Positional differences of physical peak intense periods in Swedish elite football : A pilot study of under 19 and first team players

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för fysisk aktivitet och hälsa

    Author : Adam Eriksson; [2024]
    Keywords : Most intense periods; Peak period; External load; Rolling avrage; Match; Official game; Positional differences; Position data; Youth soccer players; Academy players; Senior soccer players; professional soccer players; Elite players;

    Abstract : Syfte: Syftet med denna studie är att med hjälp av multivariata parametrar undersöka skillnader i fysisk extern belastning under den mest intensiva perioden (MIP) av match för spelare på ungdomselit och seniornivå samt att identifiera eventuella skillnader mellan positioner och halvlekar.Metod: En kvantitativ retrospektiv studie tillämpades, där spelare från ett seniorlag (SEN)spelandes i högsta divisionen i Sverige samt fotbollsspelare från ett ungdomselitlag (U19)från samma klubb spelades i näst högsta divisionen för åldersgruppen deltog i studien. READ MORE

  4. 3. Sports and Business in a Swedish Football Club A case study on Örebro SK

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
    Keywords : Institutional logics; Football; PMS; Compromising; ; Commercialization;

    Abstract : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. READ MORE

  5. 4. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  6. 5. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
    Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE