Essays about: "Swedish and Chinese market"

Showing result 1 - 5 of 112 essays containing the words Swedish and Chinese market.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  2. 2. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  3. 3. When Work Disappears: Empirical Evidence from Sweden of Manufacturing Decline and its Effect on Marriage and Family Formation

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Mika Lindgren; Sara Östros; [2022]
    Keywords : Bartik instrument; labor market shocks; import competition; marriage; fertility;

    Abstract : This thesis examines if local labor demand shocks stemming from increasing manufacturing competition from China shifts the employment status among young adults during the years 1995 to 2018, using data on Swedish municipalities. In the context of labor market uncertainties and family formation decisions, we aim to test whether changes in economic stature affects marriage, fertility and children's living circumstances in Sweden. READ MORE

  4. 4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  5. 5. Is Live Shopping the Future? Transferring and Adapting Chinese Live Shopping to the Swedish Market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Isabel Heimonen; Patrik Bergfeldt; [2021]
    Keywords : live shopping; e-commerce; social media; the future of retail;

    Abstract : During recent years, live shopping has thrived in China. The variation of e- commerce implies promoting products in real-time during a live stream, allowing viewers to purchase the items while interacting with the promoter as well as other viewers. As of today, the phenomenon of live shopping has gotten foothold on the Swedish market. READ MORE