Essays about: "Swedish beauty industry"

Showing result 1 - 5 of 13 essays containing the words Swedish beauty industry.

1. 1. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Jasmin Ella Masic; [2022]
   Keywords : Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

   Abstract : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. READ MORE

3. 2. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sanna Jurén; Isabelle Kallenberg; [2022]
   Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

   Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

4. 3. Competence Development and HR in an SME Context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Bergström; Tobias Sköld; [2021]
   Keywords : Competence development; Small- and medium-sized enterprises; SME; Workplace learning; Talent management; Human Resource Management; Business and Economics;

   Abstract : There are over 1.1 million small- or medium-sized enterprises (SMEs) in Sweden. But even if they have a significant impact on both the country’s economy as well as creating a majority of all Swedish jobs, the current research within competence development has in large, overlooked SMEs. READ MORE

5. 4. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : yekbun Demirel; Piyumi Gangabada; [2021]
   Keywords : Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

   Abstract : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE

6. 5. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE