Essays about: "Swedish consumers"
Showing result 6 - 10 of 1112 essays containing the words Swedish consumers.
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6. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies
University essay from Göteborgs universitet/Graduate SchoolAbstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE
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7. The Rockepreneur and the digital dilemma - A qualitative study of Swedish independent and alternative musicians and artists perceptions of entrepreneurship and the new music environment
University essay from Göteborgs universitet/Graduate SchoolAbstract : This qualitative study aims to investigate and capture the perceptions among Swedish independent and alternative musicians and artists regarding the digital environment in the recorded music industry and their perceptions of entrepreneurship. As a result of digitalization, the entrepreneurial discourse around musicians and the music industries has been intensified. READ MORE
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8. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE
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9. Impulsive Buying Behaviour and Restaurant Selection and Consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. READ MORE
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10. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE
