Essays about: "Swedish fast fashion industry"

Showing result 11 - 15 of 35 essays containing the words Swedish fast fashion industry.

1. 11. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
   Keywords : Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

   Abstract : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. READ MORE

3. 12. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Greijer; Abdullah Smew; [2022]
   Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

   Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE

4. 13. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten

   University essay from SLU/Dept. of Economics

   Author : Beatrice Andersson; Carolina Cramner; [2022]
   Keywords : Fast fashion; Greenwashing; Grön marknadsföring; Produktpass; Trovärdighet;

   Abstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE

5. 14. The distribution of value-added in the fashion industry across countries: The case of the Swedish and Bangladesh ready-made garments sector

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Giulia Tegas; [2022]
   Keywords : Sustainable Development; sustainability accounting; international supply chain; value-added distribution; stakeholders; fast fashion; wealth; inequality;

   Abstract : The thesis analyses the trend of value-added distribution over a span of 10 years, from 2011 to 2021, in the international supply chain of fast fashion products between manufacturers in Bangladesh and multinational fast fashion retailers in Sweden. Bangladesh has grown economically thanks to its ready-made garment sector and favorable policies for businesses and foreign investments. READ MORE

6. 15. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE