Essays about: "Swedish millennials"

Showing result 1 - 5 of 25 essays containing the words Swedish millennials.

  1. 1. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniel Scherling; Roosa Antinoja; [2019]
    Keywords : E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Abstract : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. READ MORE

  2. 2. More than just a food! : A qualitative study on functional food from the Swedish Millennials' perspective.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Amanda Rosito; Ezzat Kassem; [2019]
    Keywords : Functional Food; Healthy Behavior; Dietary Preferences; Millennials;

    Abstract : Background: In Sweden, consumers have become more aware that certain types of food could improve their health and overall well-being. In addition, consumers, especially Swedish Millennials, are getting healthier day after day. READ MORE


    University essay from Umeå universitet/Institutionen för psykologi; Umeå universitet/Institutionen för psykologi

    Author : Olivia Brinck; Hanna Larsson; [2019]
    Keywords : COPSOQ; millennials; workplace; motivation; employees; satisfaction; values; commitment; leadership; sustainability; turnover intention behavior; career advancement; COPSOQ; millenniegenerationen; arbetsplats; anställda; tillfredsställelse; engagemang; motivation; hållbarhet; personalomsättningsbeteende; karriärsavancemang; värderingar; ledarskap.;

    Abstract : What makes a person willing to leave their job? What makes an employment sustainable?Research have been conducted to explain employee turnover based on three different aspects; a person’s intent to leave, company failure to satisfy the employee’s expectations of the work and sustainable employment. This thesis aimed to investigate work values, employee turnover intention and sustainable employment among the Millennial generation at Company X, a Swedish company working with logistics (n = 59). READ MORE

  4. 4. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nike Moon; Eszter Bordi; [2019]
    Keywords : Sustainability; apparel; consumption; Millennials; Generation X; attitude; behaviour;

    Abstract : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. READ MORE

  5. 5. The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Cajsa Andersson; Ebba Jakobsson; [2019]
    Keywords : Internal communication satisfaction; employee brand attitudes; employee brand loyalty; Millennials; healthcare; employment factors; employee retention; Internkommunikation; varumärkesattityder; medarbetarlojalitet; Generation Y; sjukvård; anställningsfaktorer; personalomsättning; Social Sciences;

    Abstract : Sveriges sjukvård står inför problem relaterade till hög personalomsättning. Kostnaderna för ny rekrytering är hög, den ökade mängden hyrläkare äventyrar pa-tientsäkerheten och Generation Y verkar ha en högre krav på sin arbetsgivare än tidigare generationer. READ MORE