Essays about: "Swedish millennials"

Showing result 16 - 20 of 43 essays containing the words Swedish millennials.

  1. 16. Consumer Behaviour towards the Purchase and Usage of Electric Vehicles by Swedish Millennials

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Mohamed Zameel Ismail; Aly Al-Saeeady; [2020]
    Keywords : Consumer Behaviour;

    Abstract : .... READ MORE

  3. 17. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lydia Jayne Parry; Linda Strålman; [2020]
    Keywords : Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

    Abstract : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. READ MORE

  4. 18. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Filip Jönne; Conrad Walz; [2020]
    Keywords : Luxury; Internet retailing; Online distribution; Brand alliance; Louis Vuitton; Amazon;

    Abstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE

  5. 19. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniel Scherling; Roosa Antinoja; [2019]
    Keywords : E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Abstract : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. READ MORE

  6. 20. More than just a food! : A qualitative study on functional food from the Swedish Millennials' perspective.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Amanda Rosito; Ezzat Kassem; [2019]
    Keywords : Functional Food; Healthy Behavior; Dietary Preferences; Millennials;

    Abstract : Background: In Sweden, consumers have become more aware that certain types of food could improve their health and overall well-being. In addition, consumers, especially Swedish Millennials, are getting healthier day after day. READ MORE