Essays about: "Swic Carl-Fredrik"
Found 1 essay containing the words Swic Carl-Fredrik.
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1. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE
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