Essays about: "Sylvio Hardy Razafimandimbison"

Found 1 essay containing the words Sylvio Hardy Razafimandimbison.

  1. 1. Aligning Brand Identity with Brand Image : An evaluation of a proposed method

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Hultman; Sylvio Hardy Razafimandimbison; Ramin Nazem; [2015]
    Keywords : Brand Management; Brand Identity; Brand Image; Brand Pyramid; Brand Identity Prism;

    Abstract : Branding and the management of brands has become a highly prioritized aspect for com-panies to maintain lasting competitive advantage and to provide meaning to consumption. Therefore companies have adopted an inside-out approach in order to manage their brand. READ MORE