Essays about: "Symeon Papadopoulos"

Found 1 essay containing the words Symeon Papadopoulos.

  1. 1. Key Success Factors in Internet Advertising

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Symeon Papadopoulos; [2009]
    Keywords : online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

    Abstract : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. READ MORE