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1. Key Success Factors in Internet Advertising
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. READ MORE
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