Essays about: "Synsam"
Found 3 essays containing the word Synsam.
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1. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE
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2. Reinventing Traditional Shopping
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE
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3. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. READ MORE