Essays about: "TAM Technology Acceptance Model"
Showing result 1 - 5 of 106 essays containing the words TAM Technology Acceptance Model.
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1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE
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2. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company
University essay from Institutionen för tillämpad informationsteknologiAbstract : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. READ MORE
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3. Technology Acceptance in the Age of Mobile Applications
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE
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4. From Data to Decisions: Decisive Factors Influencing Swedish IT SMEs Adoption of Business Intelligence Systems
University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionenAbstract : Research Question: Which are the decisive factors that impact the adoption of business intelligence systems (BIS) among IT SMEs in Sweden? Purpose: This paper aims to examine Swedish SMEs and understand which decisive factors have an impact on the decision makers and their adoption of BIS. This study aims to study SMEs that have already adopted BIS. READ MORE
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5. The emergence of Big Data and Auditors' Perception : A comparative study on India and Bangladesh
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Abstract: Title: The emergence of Big Data and Auditors' Perception (A comparative study on India and Bangladesh) Aim: The aim of the study is to explore and compare the perception of auditors in India and Bangladesh towards the implementation of big data analytics in audit. Method: In this study a qualitative method has been applied using semi-structured interviews. READ MORE