Essays about: "THE VALUE CONCEPT OF SERVICE MARKETING"

Showing result 1 - 5 of 24 essays containing the words THE VALUE CONCEPT OF SERVICE MARKETING.

1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE

3. 2. The value co-creation in automotive-3PL relationship management : A case study in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Jingting Liu; Zeying Huang; [2020]
   Keywords : Value co-creation; B2B context; 3PL relationship management; Automotive industry;

   Abstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE

4. 3. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Gabriele Gullì; [2020]
   Keywords : web usability; corporate website; e-branding; brand perception; web development.;

   Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

5. 4. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

6. 5. Value Co-creation Practices in Brand Community of Airbnb

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
   Keywords : Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

   Abstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE