Essays about: "THESIS ON CROSS CULTURE"

Showing result 6 - 10 of 108 essays containing the words THESIS ON CROSS CULTURE.

  1. 6. Developing an experiential design approach to gain understanding about foreign culture: challenges and solutions

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Linqi Cao; [2019]
    Keywords : Design methods; Guanxi; Experiential learning; Role play; Visualization; Customer journey map;

    Abstract : China’s economy is growing. It has been said that “the question like ‘how to do business with Chinese people’ have occupied the minds of international business people who are planning to enter China.” (Fan & Zigang, 2004). READ MORE

  2. 7. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
    Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

    Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

  3. 8. Urban Curation - An explorative study on understandings, roles and functions of curating practices in urban contexts

    University essay from Malmö universitet/Kultur och samhälle

    Author : Marthe Nehl; [2018]
    Keywords : urban curating; artistic practices; Thirdspace; urban culture; neoliberal planning theory;

    Abstract : Curating practices appear in various fields as a common practice of immaterial labour today. To ‘curate’ is an active verb that suggests ‘doing’ something. Seldom if ever are the implications of curating critically discussed outside the arts, and this provides a reason for this thesis to investigate. READ MORE

  4. 9. The Influence of Chinese Culture in the Italian Business in China

    University essay from Stockholms universitet/Avdelningen för kinesiska

    Author : Claudia Ruvolo; [2018]
    Keywords : Chinese Business; International; Cultural Differences; Italian companies; China; Guanxi; Face; Mianzi; Strategy; 国际商务;文化差异;意大利公司;中国;关系;面子;战略;

    Abstract : In the author’s view culture plays an important role in the international business. Cultural issues represent the key factors for a successful cooperation and partnership among companies from different countries. READ MORE

  5. 10. Using metrics to define, monitor and plan innovation capabilities

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Carl Banér; Ted Tigerschiöld Tigerschiöld; [2018]
    Keywords : innovation management; innovation capability; innovation measurement; innovation  metrics; innovation management; innovationsförmåga; innovationsmätning; mätetal för  innovation;

    Abstract : Measuring innovation as a strategic objective allows companies to gauge their performance and  stay competitive. This study examines how the introduction of a metrics-oriented governance  tool can be used to strengthen the innovation performance in an industrial setting. READ MORE