Essays about: "THI"

Showing result 11 - 15 of 118 essays containing the word THI.

  1. 11. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Chia-Yin Liu; [2022]
    Keywords : Brand Relationship; Consumer-Green Brand Relationship; Consumer Value; Plant-Based Food Brands; Business and Economics;

    Abstract : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... READ MORE

  3. 12. Bigger is not always better - The Evergreen communication crisis

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Yimei Xie; Chia-Yin Liu; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 13. The Future of International Data Transfers and the Safeguards for International Corporations after Schrems II

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Au Nguyen Thi Hai; [2022]
    Keywords : EU; Internal Market; GDPR; EU Law; Privacy; Data Protection; Schrems; Cross-border Data Transfers; Privacy Shield; New SCCs; Data Localization.; Law and Political Science;

    Abstract : The EU-US Privacy Shield Decision on data transfers between the EU and the US was found invalid by the CJEU Schrems II ruling on 16 July 2020. After Schrems II, discussions among scholars and practitioners on legal challenges of international data transfers resulting from the case has gained much tension during the past years. READ MORE

  5. 14. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE

  6. 15. Double-layer vs single-layer cryogels as a dye affinity chromatography column, comparison study

    University essay from Lunds universitet/Kemiska institutionen

    Author : Thi Hoai Thu Trinh; [2022]
    Keywords : dye-affinity chromatography; single-layer cryogels; double-layer cryogels; protein purification; bovine serum albumin; biochemistry; Chemistry;

    Abstract : Dye affinity chromatography is one of the chromatography techniques which uses dye as a ligand for protein purification. In this study, single-layer poly(acrylamide-allyl glycidyl ether) cryogel was prepared, which contains free epoxy groups at sub-zero temperature. READ MORE