Essays about: "THe impact of marketing in banking industry"

Found 5 essays containing the words THe impact of marketing in banking industry.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Impact of relationship marketing on customer loyalty in banking sector of UK.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Hasanul Banna; Naseef Rahman; [2020]
   Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

   Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

4. 3. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Majlinda Haziri; [2019]
   Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

   Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

5. 4. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

   University essay from Sektionen för hälsa och samhälle

   Author : Zahida Sarwary; [2012]
   Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

   Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

6. 5. Internet Banking in Greece : Development, Evaluation and Perspectives

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Andreas-Nikolaos Papandreou; [2006]
   Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

   Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE